Why having a long homepage works for Lambda SchoolWhen your solution is novel, you have more explaining to doOct 6, 2020Oct 6, 2020
How Kuda Bank drove the adoption of their app even before they launchedA teardown of Kuda’s onboarding flow for new usersSep 10, 2020Sep 10, 2020
How Todoist stands out in a sea of productivity apps: Features PageThis is the 2nd instalment in a two-part series of how Todoist nails product messagingAug 23, 2020Aug 23, 2020
How Todoist stands out in a sea of productivity apps: The HomepageThis is the 1st instalment in a two-part series of how Todoist nails product messagingAug 19, 2020Aug 19, 2020
How Hopin lets you experience their product without bringing out your credit card.When you have such a product with endless possibilities, how do you get people to see this without getting overwhelmed?Jul 15, 2020Jul 15, 2020
Published inPMAfricaIs PiggyVest’s Homepage Copy Leveraging Their Biggest Strength?I tear down the copy on PiggyVest’s homepage explaining how they talk about their product. I go on to rewrite some parts of their copy.Jun 29, 20201Jun 29, 20201
Does my business need a marketing strategy?If you don’t want your business to be a leaking bucket then you do.Jun 14, 2020Jun 14, 2020
How to know if account-based marketing is right for your organizationTo take on a more strategic and efficient way to reaching leads and closing them.Jun 7, 2020Jun 7, 2020
The 411 on Linkedin & YouTube AdsWhat you need to know before sinking money into Linkedin or YouTube AdsMay 30, 2020May 30, 2020
Hit or Miss? — A Teardown of Paystack’s Landing PageBased on my expertise, I painstakingly analyze their landing page to tell you what they did right and how it drives better conversionsMay 29, 20201May 29, 20201