Nneka – Medium

Nneka

Why having a long homepage works for Lambda School

When your solution is novel, you have more explaining to do

7 min readOct 6, 2020

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Why having a long homepage works for Lambda School

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Nneka

How Kuda Bank drove the adoption of their app even before they launched

A teardown of Kuda’s onboarding flow for new users

10 min readSep 10, 2020

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How Kuda Bank drove the adoption of their app even before they launched

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Nneka

How Todoist stands out in a sea of productivity apps: Features Page

This is the 2nd instalment in a two-part series of how Todoist nails product messaging

7 min readAug 23, 2020

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How Todoist stands out in a sea of productivity apps: Features Page

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Nneka

How Todoist stands out in a sea of productivity apps: The Homepage

This is the 1st instalment in a two-part series of how Todoist nails product messaging

6 min readAug 19, 2020

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How Todoist stands out in a sea of productivity apps: The Homepage

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Nneka

How Hopin lets you experience their product without bringing out your credit card.

When you have such a product with endless possibilities, how do you get people to see this without getting overwhelmed?

9 min readJul 15, 2020

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How Hopin lets you experience their product without bringing out your credit card.

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Nneka
in
PMAfrica

Is PiggyVest’s Homepage Copy Leveraging Their Biggest Strength?

I tear down the copy on PiggyVest’s homepage explaining how they talk about their product. I go on to rewrite some parts of their copy.

13 min readJun 29, 2020

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Is PiggyVest’s Homepage Copy Leveraging Their Biggest Strength?

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Nneka

Does my business need a marketing strategy?

If you don’t want your business to be a leaking bucket then you do.

6 min readJun 14, 2020

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Does my business need a marketing strategy?

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Nneka

How to know if account-based marketing is right for your organization

To take on a more strategic and efficient way to reaching leads and closing them.

5 min readJun 7, 2020

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How to know if account-based marketing is right for your organization

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Nneka

The 411 on Linkedin & YouTube Ads

What you need to know before sinking money into Linkedin or YouTube Ads

6 min readMay 30, 2020

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The 411 on Linkedin & YouTube Ads

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Nneka

Hit or Miss? — A Teardown of Paystack’s Landing Page

Based on my expertise, I painstakingly analyze their landing page to tell you what they did right and how it drives better conversions

9 min readMay 29, 2020

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Hit or Miss? — A Teardown of Paystack’s Landing Page

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Nneka

Nneka

Customer Experience & Product Marketing | I help tech companies position their products to attract & keep their best customers |

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