A teardown of Kuda’s onboarding flow for new users — Everyone in Nigeria has a horror banking story. The banks here are largely inefficient and I honestly can’t think of one bank that’s even 80% loved by its users. Enter Kudabank. They came on the scene sometime last year promising a better way to bank with no unnecessary charges, a…

This is the 2nd instalment in a two-part series of how Todoist nails product messaging — What are the things that stand in the way of your users achieving progress? Todoist does a masterful job of naming the enemies that stand in the way of getting things done. In the productivity/project management space, it’s so easy for these products to all look & sound the same…

This is the 1st instalment in a two-part series of how Todoist nails their product messaging — The amount of content SaaS companies have on their homepage varies and has a lot to do with the product’s capabilities and the level of awareness of the website visitors. The last teardown I did, I talked about how Hopin does this beautifully for their product. How Hopin lets you…

When you have a product with endless possibilities, how do you get people to see this without getting overwhelmed? — Hopin does this by doing some telling but A LOT of showing. The entire page takes you on such an experience that you’re both eager and impressed by what it can do. The best part? …

Having a great product is a starting point and a non-negotiable. How you communicate the value is equally as important because that’s how you get people to try it out. Use the words your customers use. The landing page is not a standalone experience and in doing these teardowns, I’m…

If you don’t want your business to be a leaking bucket then you do. •If you’re interested in making money, then you do. •If you’re interested in seeing a return on the money you spend, then you do. …

This week on CXL, I’ve had the opportunity of learning about Account-Based Marketing. I had heard it being thrown around in the context of demand generation, but never quite grasped it. If there’s one thing I can say about the field of marketing is, it keeps you on your toes…

What you need to know before sinking money into Linkedin or YouTube Ads It has been 10 weeks since I started the Growth Marketing mini degree on CXL and if I’m being honest, it’s was pretty darn hard this last week. Gone was my initial excitement of taking courses created…

What goes into creating a landing page that drives conversions? Here’s my take on a lesson in product positioning and messaging. Your homepage is most likely the first page a visitor lands on when visiting your site unless they clicked on an ad that directed them to a specific landing…